Branding | Marketing | Advertising
Steven Lockhart - CEO and CMO
Marketing Strategist Focusing on Revenue Generation
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I’m a strategic leader who understands how marketing, customer experience, and operations intersect to fuel business growth. I excel at developing holistic strategies that deliver ROI, foster strong teams, and create brand experiences that resonate with customers. I’m ready to take your company to the next level.
My leadership style centers on the core belief that success starts with people. I’m passionate about building collaborative teams, empowering individuals to take calculated risks, and fostering a winning culture. Combine this with my strategic and operational expertise, and I offer a unique path toward achieving your company’s ambitions.
Steven Lockhart – CEO | CMO | Marketing Strategist | Revenue Generation
Mission: To drive exceptional business growth and build enduring brands with integrity, focusing on the powerful human element across strategy, marketing, and operations.
Impact: I architect and implement ROI-focused business strategies tailored for growth. My expertise spans marketing, customer experience, digital transformation, operations, and finance. I’m known for leading successful turnarounds, building collaborative teams, and delivering measurable results.
Experience Highlights:
- Turnaround Specialist: Restructured companies in healthcare and digital marketing, rapidly transforming significant losses into profitability while managing multi-million dollar budgets.
- Data-Driven Marketer: Deep understanding of personas, customer journeys, and digital marketing (SEO, social media, paid channels). I utilize analytics to drive impactful brand experiences.
- Results Focused: Quadrupled sales, saved companies millions annually, and propelled growth in diverse industries including telehealth, healthcare, energy, finance, and real estate.
Differentiators
- Human-Centric Leadership: People are my foundation at work, home, and in the community. I build cultures of empowerment, encouraging calculated risks while celebrating collective achievements.
- Strategic Simplicity: I excel at transforming complexities into clear, repeatable strategies that deliver growth at scale.
- Cross-Functional Expertise: My multifaceted background drives holistic business understanding, from sales and customer service to back-end operations.
Power Statements
- “Integrity, problem-solving skills, team building, and creating a winning team is how I impact a company.”
- “I humanize understanding personas, creating client journeys…meeting customers where they are and how they want to be met.”
- “Situations change, but my mission does not. I am here to serve others.”
- “No one else can do what I do, the way I do it.”
My Personal Brand
What are my core strengths and passions?
- I’m a strategic problem-solver, adept at turning losses into profits, optimizing budgets, and saving companies significant resources.
- I’m a natural leader, building high-performing teams, driving exceptional growth, and inspiring those around me.
- My marketing expertise centers on ROI, understanding client journeys, and leveraging multi-channel strategies for measurable impact.
What am I exceptionally good at, both technical and soft skills?
- Technical Skills: I excel in digital marketing (SEO, SEM), CRM, analytics, financial management, and strategic planning.
- Soft Skills: I’m results-driven, communicative, collaborative, decisive, and adaptable.
What topics or industries consistently excite and energize me?
- Business Revitalization: Transforming struggling companies is my passion.
- Healthcare and Medical: I have deep experience and understanding of these sectors.
- Growth-Focused Marketing: I thrive on creating strategies that fuel expansion.
What beliefs or principles guide my work and decision-making?
- Integrity and Client-Focus: These are non-negotiable in my approach.
- Data-Driven Decisions: Measurable results are central to my success.
- Teamwork & Accountability: I foster a collaborative and responsible work environment.
What unique value do I offer?
- Proven Turnaround Specialist: My track record saving and revitalizing companies is unmatched.
- Multi-Industry Adaptability: My expertise across healthcare, digital marketing, finance, and more translates to solutions tailored to a variety of needs.
- C-Level Perspective: I understand the big picture and the tactical execution required for long-term success.
What specific challenges or pain points am I passionate about solving for others?
- Financial Health: I help businesses cut costs, optimize resources, and achieve sustainable profitability.
- Ineffective Marketing: I deliver impactful strategies with tangible ROI.
- Leadership Gaps: I guide and support teams to reach their full potential.
Does my background or experiences provide me with a unique viewpoint?
Absolutely! My diverse roles as CEO, CMO, and across various industries give me a holistic understanding of the obstacles businesses face and the pathways to overcome them.
How do I want to be perceived?
- Trusted Advisor: My experience builds credibility and fosters reliance on my expertise.
- Problem-solver: Clients should see me as their go-to for overcoming any challenge.
- Growth Catalyst: My focus on success ensures I’m an asset for anyone seeking expansion and achievement.
Restructure of Marketing Agency
As a turnaround specialist, I was brought in to address critical challenges within BrandRep. Within three months, I successfully:
- Restructured marketing plans to achieve a path to profitability, eliminating plans that guaranteed losses.
- Implemented a 32% workforce reduction (from 102 to 70), managing the process efficiently and minimizing legal risks.
- Identified a superior CRM solution, which would save the company $400,000 annually.
- Devised a plan for in-house citation development, reducing costs by replacing a $500,000 annual expense with a one-time $10,000 investment.
- Company was losing $400,000+ per month and created a 6 month plan to break even (accomplished).
Revenue Generation for Healthcare Group
- Dramatically reduced client acquisition costs by 90% (from $100 to $10) while driving a 525% increase in monthly client visits (1,600 to 10,000).
- Increased revenue nearly 5x (from $2.5M to $12M annually) with a lean $3,500 monthly marketing budget. (Met the customers where they are and how they want to be met).
- When a local search was performed my client ranked #1, #2, and #3 in Google Maps (which is where 60% of web traffic went).
- Grew website traffic from less than 300 views per month to over 17,000.
- The practice grew from 5 practitioners to over 25 practitioners (consistently seeing 25+ patients per day).
- Content I wrote (was nationally recognized as one of the top psychiatry blogs in the US).
Restructure and Growth of Medical Services
Originally, a Rep Group “idea”, I was placed into a “commissioned marketing position”, so I had to learn how to connect with physicians to get their business.
- Within months it was determined I should be the face of the company and put into simple/repeatable sales plans and offerings.
- Rewrote all contracts, service agreements, and commission agreements.
- Navigated and funded the company through a negative cash-flow period and made it profitable.
- Oversaw the acquisition by a multi-billion healthcare company.
- Stayed on board as the CEO and grew the company to $4-5 Million per month in billing.
- Oversaw 60+ employees and consultants.
- Through the acquisition, we inherited a $400,000 per month business unit, which I made profitable within 6 months.
These actions demonstrate my ability to rapidly assess complex business problems, implement strategic cost-saving measures, and optimize operational efficiency in a fast-paced environment.
I was able to far exceed my client’s expectations, deliver a lasting marketing plan, and most importantly results. From this project I was called a “King Maker” in healthcare marketing.
Determined to provide unique solutions to a stagnant industry, I was able to meet customers where they are and how they want to be met – and grow the company out of financial losses.
Advisory Board Member To Public Companies
Consulted 12 reverse mergers and the creation of a Business Development Corporation (BDC), which also went public:
- Brought on as a Marketing Consulting to reshape and reimagine brands “on a budget”.
- Created all pitch decks, investor relations materials.
- Wrote most of the agreements, which were often “rubber stamped” by SEC Attorneys.
- Advised CEOs on restructuring and change management, as well as Securities Rules.
- Raised more than $20 Million for companies personally.
- Produced more than 50 national TV commercials, which aired on CNBC or national broadcast channels.
Six Sigma Operations Restructuring
- Restructured “day in the life” of their services to exceed Service Level Agreements (SLA), this restructuring saved over $1 Million per year.
- Worked on a team to save the company a $27 Million client (Sanofi) from walking during migration. We eliminated and condensed processes to make actions simple and repeatable.
Ecommerce Marketing and Management
I have worked both as an Advisor and as an Ecommerce Entrepreneur putting my skills to the ultimate test.
- Advised many large companies (Ecommerce revenue over $25 Million per year). Including Action Sports companies and Healthcare (Durable Medical Goods).
- Managed Advertising budgets in excess of $200,000 per month.
- Grew my own enterprise to over $2 Million per year of revenue within 2 years taking advantage of SEO holes in Ebay and Amazon.
The work I did for the public companies I managed was viewed by millions, generated millions of dollars of revenue and provided financing options for companies that were desperate for investments.
The projects I worked on earned myself a Black Belt in Six Sigma, saved the company millions by having a client continue stay on board, build trust, and create a lasting partnership.
This was one of the greatest experiences I had as I was forced to find solutions that directly effected my own pocket book. If I was successful I personally gained, if I was a failure I would lose everything. As a result of this experience I realized all business decisions are personal.
Fractional / Full-Time Rates
- Fractional CMO (10 Hours Per Week/$175 per hour) – $7,000 per month
- Fractional CMO (20 Hours Per Week/$150 per hour) – $12,000 per month
- Full-Time CMO (40+ Hours Per Week) $225,000 per year
- Managed more than 15 people in an agency environment who are specifically involved in marketing.
- Fractional CEO (10 Hours Per Week/$200 per hour) – $8,000 per month
- Fractional CEO (20 Hours Per Week/$175 per hour) – $14,000 per month
- Full-Time CEO (40+ Hours Per Week) $280,000 per year
- Managed more than 100 employees.