Branding | Marketing | Advertising
By: Steven Lockhart
Steven Lockhart is a seasoned professional known for driving success through innovation and strategic vision. With expertise in technology, healthcare, and financial services, he has led initiatives that push boundaries and create growth opportunities. His achievements include launching industry-first initiatives, leading successful turnarounds, and building high-performing teams. As a thought leader in Marketing and Advising Companies, he shares insights at industry events and mentors aspiring professionals. Committed to excellence, Steven seeks new challenges to make a positive impact, making him a valuable asset for organizations aiming for sustainable growth.
Beyond his extensive experience, Mr. Lockhart is recognized as a thought leader in Marketing and Advising Companies. He actively participates in industry conferences and events, sharing his insights and expertise with others. He is also passionate about mentoring aspiring professionals, providing valuable guidance and support on their career journeys.
Driven by a persistent spirit and a commitment to excellence, Steven Lockhart continues to seek new challenges and opportunities to make a positive impact. He is a valuable asset to any organization seeking to innovate, adapt, and achieve sustainable growth.
As an Orange County native and longtime Irvine marketing consultant, I founded Branding | Marketing | Advertising (BMA) as a Irvine digital marketing agency with a passion for helping local businesses thrive in the competitive OC landscape. I understand firsthand the unique challenges faced by SMBs in Irvine – a great product alone won’t cut it. That’s why I’m committed to crafting personalized marketing strategies that connect you with your target audience, build your brand, and drive sustainable growth.
This guide will step into the intricacies of professional marketing specific to small businesses in Irvine. We will explore why it’s crucial for your business and how a marketing agency in Irvine can become your trusted partner in achieving your growth objectives. Whether you’re a tech startup, a healthcare provider, or a B2B service provider, understanding professional marketing is the key to unlocking your business’s full potential.
Professional marketing is far more than just creating flashy ads or catchy slogans. It’s a strategic process that involves understanding your target audience, crafting a compelling brand message, and delivering that message through the right channels at the right time. It’s about building relationships with your customers, nurturing those relationships over time, and ultimately, driving profitable actions.
“We always say, we help companies meet customers where they are and how they want to be met,” noted Mr. Lockhart. This isn’t always easy, because many companies think they know who their target customers are, but usually they only have a broad idea. The customers and the potential customers a small business has want to be engaged in a certain way and in a place that feels unique to them.
A professional marketing approach encompasses a wide range of activities, including:
While professional marketing encompasses a wide range of activities, not all businesses have the in-house expertise or resources to execute a comprehensive marketing strategy. This is where a marketing consultant in Irvine can step in and become your trusted partner in achieving your marketing goals. Our typical clients start at $6000 per month and what you essentially get is a Chief Marketing Officer who is highly skilled at marketing strategy to effectively put together a plan and make sure the plan works.
“The most asked question I get is how soon will marketing dollars return in revenue? The answer is simple, though most don’t want to hear it. For every dollar you spend on marketing it typically takes 4-6 months for that dollar to generate $10 in sales. So, if you want to increase your revenues by $100,000 per month you should expect to spend $10,000 on marketing now and it will grow revenues usually by $100,000 in 6 months.” Once the marketing is established you may actually see greater returns than the 10:1 ratio.
As a local marketing consultant we bring a wealth of knowledge and experience to the table, understanding the nuances of the Irvine and Orange County market and tailoring strategies that resonate with local consumers. We can help you:
Partnering with a marketing agency in Irvine offers several advantages for small and medium-sized businesses:
“The most important reason though is communication,” noted Steven Lockhart. “We are partners in your success, so we are constantly working at developing our relationship and telling your story.”
If you’re looking to take your marketing to the next level, partnering with a marketing firm in Irvine like Branding | Marketing | Advertising is a smart investment. The right agency can become your trusted advisor, helping you navigate the complexities of professional marketing and achieve your business goals.
At Branding | Marketing | Advertising, we’re more than just a digital marketing Irvine agency. We’re your local partners in growth, dedicated to helping businesses in Irvine and beyond achieve their full potential through effective marketing strategies. Contact us today to learn more about our marketing services Irvine and how we can help you achieve your marketing goals.
Remember, professional marketing is an investment in your business’s future. Partnering with the right marketing agency can transform your marketing efforts and drive sustainable growth. So, don’t let the complexities of marketing hold you back. Take the first step today and unlock your business’s true potential.
Helpful links about Irvine:
City of Irvine Official Website – This is the official website of the city of Irvine, providing information about local government, services, events, and more.
Irvine Spectrum Center – Explore one of Southern California’s most popular shopping, dining, and entertainment destinations, located in Irvine.
University of California, Irvine (UCI) – Learn about one of the top research universities in the United States, located in Irvine, with renowned programs in a variety of fields.
Irvine Regional Park – Discover Irvine’s oldest park, offering a range of recreational activities including hiking, biking, picnicking, and even a zoo.
The Irvine Museum Collection at the University of California, Irvine – Explore a rich collection of California Impressionism and Plein Air paintings housed at UCI, showcasing the region’s artistic heritage.
1. Why should I choose a local marketing agency like Branding | Marketing | Advertising over a big national firm?
You know what they say, “Keep it local!” 😉 Seriously though, we’re not just in Irvine, we’re of Irvine. We understand the unique vibe of our community, the nuances of the market, and what resonates with Orange County residents. We’re your neighbors, not some corporate office miles away.
2. What makes your agency stand out from other marketing firms in Irvine?
We’re not just another marketing agency; we’re a team of passionate experts who live and breathe digital marketing. Our founder, Steven Lockhart, has over 25 years of experience leading successful campaigns for businesses of all sizes, from startups to Fortune 500 companies. We’re also proud to be recognized as one of the top-rated SEO digital marketers in the industry.
3. How do you approach building trust with your clients?
Trust is the foundation of any successful relationship, especially in marketing. We believe in radical transparency, open communication, and delivering on our promises. We’re not just here to sell you services; we want to be your long-term partner in growth.
4. Can you really understand my business if you’re not in my industry?
Absolutely! While industry knowledge is helpful, our core strength lies in understanding marketing principles and applying them across various sectors. We’re quick learners and we take the time to immerse ourselves in your business, your goals, and your target audience.
5. How do you ensure your marketing strategies are effective and deliver results?
We’re data nerds at heart! We believe in measuring everything and using data-driven insights to optimize our strategies. We’ll track key metrics, analyze performance, and make adjustments as needed to ensure your campaigns are delivering the results you expect.
6. What’s the vibe like at your agency? Are you guys all business, or do you know how to have fun?
We work hard, but we play hard too! We’re a tight-knit team of creative, passionate individuals who love what we do. We believe a positive, supportive work environment leads to better results for our clients.
7. I’m a small business owner with a limited budget. Can you still help me?
Absolutely! We understand the financial constraints of small businesses. We offer flexible pricing and customized solutions to fit your specific needs and budget. Our goal is to help you grow, not break the bank.
8. How do you stay on top of the ever-changing digital marketing landscape?
We’re constantly learning and evolving. We attend industry conferences, read the latest research, and experiment with new tactics to stay ahead of the curve. Our founder, Steven Lockhart, even sits on the Amazon Web Services (AWS) Executive Advisory Board to get a pulse on emerging technologies.
9. What kind of clients do you typically work with?
We work with a diverse range of businesses, from startups to established companies, across various industries. We’re particularly passionate about helping businesses in Irvine grow and thrive.
10. What’s the first step to get started with your agency?
Simply reach out to us for a free consultation. We’ll discuss your business goals, marketing challenges, and explore how we can help you achieve success.
11. What can I expect in terms of communication and reporting?
We believe in open and transparent communication. You’ll have a dedicated account manager who will provide regular updates on your campaigns, answer your questions, and keep you informed of progress. We’ll also provide detailed reports on your campaign performance, so you can see the impact of your investment.
12. What makes Steven Lockhart uniquely qualified to lead a marketing agency in Irvine?
Steven is not only an experienced marketer but also a local business leader who understands the pulse of Orange County. His deep roots in the community, combined with his passion for helping businesses succeed, make him a valuable asset to any company looking to grow in the Irvine market.